How do you communicate relevant messages to your members?

Member persona profiles are a tool that summarizes who your diverse members are and directs the content and fundraising strategy and organizes the inbound fundraising and advocacy campaigns.


Developing member persona profiles will help you:

  • To align your marketing message to the advocacy action and donation request.
  • Create a donor experience that increases engagement and spreads your organization’s mission by virtual word of mouth.
  • Be more efficient with limited staff and resources.
  • Understand how to educate, mobilize and organize your grassroots advocates

Download the Member Persona Profile Kit, which includes:

  • Member Persona Profile Attributes eGuide, to help with content and design suggestions for your member persona profiles.
  • Persona Profile Template, to communicate who your ideal members are across your organization.