How do you communicate relevant messages to your members?
Member persona profiles are a tool that summarizes who your diverse members are and directs the content and fundraising strategy and organizes the inbound fundraising and advocacy campaigns.
Developing member persona profiles will help you:
- To align your marketing message to the advocacy action and donation request.
- Create a donor experience that increases engagement and spreads your organization’s mission by virtual word of mouth.
- Be more efficient with limited staff and resources.
- Understand how to educate, mobilize and organize your grassroots advocates
Download the Member Persona Profile Kit, which includes:
- Member Persona Profile Attributes eGuide, to help with content and design suggestions for your member persona profiles.
- Persona Profile Template, to communicate who your ideal members are across your organization.