Civic Engagement and Advocacy Blog

How to Design a Great Grassroots Advocacy Website

Posted by Georgia Barnes on 9/25/14 2:43 PM

Engaging and organizing members to take action on behalf of your cause is the essence of grassroots advocacy. With 2.92 billion Internet users worldwide, if you don’t have a grassroots advocacy website, you are really missing out. Designing or updating a website can be expensive and time-consuming. Make sure you follow these best practices for successful grassroots advocacy website design. 

First things first: Make a plan

You can’t just dive into a project head first and expect to achieve the results you are dreaming of. Take the time to sit back and think about your end goals and then create a strategy that will help map out how you reach them.

1) Create member persona profiles

A member persona profile is a  semi-fictional representation of your ideal customer. Member personas help you understand and identify your audience. Ask yourself who your ideal members are, and then research details about them, focusing on motives behind behaviors, to figure out their needs and desires. For more on developing useful member personas, check out our Essential Guide to Member Engagement.

2) Develop SMART goals

SMART is an acronym for smart, measurable attainable, relevant, and timely. Develop SMART goals for your website. What do you want the site to accomplish? What actions do you want people to take on your website? Be a specific as possible when setting SMART goals.