It might seem counterintuitive for a company that designs and builds online advocacy software to write about all the reasons our software won't work for a business or an organization.
With only 33.3 million viewers, this year's State of the Union speech was the lowest watched since 2000.
There are a lot of reasons for this that range from voter fatigue to absolute disgust with the current administration, congress, and the political process in general. Indeed, the attitudes and proclivities of the average American voter present some major challenges for organizations seeking to increase their member engagement this year. Still, these challenges are not insurmountable and with some careful consideration and planning they can be overcome.
Now, if your organization has any interest in the 2nd Amendment and gun rights, you can stop reading this article right now. Your base and anyone who would be interested in your message is already fired up following the speech. Indeed, the NRA and firearms manufacturers are so hot right now that the only thing they need to do to mobilize their membership is say "Hi, please call..."
For everyone else, it is going to be a little trickier and will require a little more finesse to increase member engagement this year.
Before taking a closer look at some of the best online advocacy tools currently available for advocacy purposes, let's take a closer look at just why these tools are of such importance for advocacy groups, trade associations, chambers of commerce and a whole range of other organizations.
Essentially, the key factors of successful advocacy are recruitment, education/ information on, retention of, and two-way communication with members. Invariably based on the formation of relationships - whether through inter-personal friendships or branded messages - these factors combine to fuel participation in the attempt to influence political/ policy decisions, fundraising efforts, volunteering campaigns and voting.
Employing online advocacy tools like social media networks; petition sites; RSS feeds, instant messaging and, of course, specifically designed advocacy software enables educated male or female members of the public to rally adequate support in order to influence local, state and even world-wide decisions/ policies.
Throughout history, American citizens have joined together in interest groups - from advocacy groups through chambers of commerce to trade unions - to make their views, needs and ideas known to their respective elected officials. Their missions were aided by American politics' formal structure, as well as the informal traditions, the combination of which provides fertile grounds for such groups.
Groups are encouraged to form and subsequently empowered to publicly address and act upon issues of concern - which may involve laying out their positions to members of Congress - by a combination of factors.
When running an organization today, you have to not only focus on growing your bottom-line, but keep tabs on federal, state and local legislation that affects how your organization operates.
Organizations are often faced with ever-changing federal, state and local city/county legislation that affect their main purpose.
When such legislation arises, it's imperative that the organization educate its members about the pending laws so they can organize; to rebuke them before they are passed or to help push for their passage. But where do you turn when such a need arises? If your advocacy software provider doesn’t have a Managed Services division, then you hire an advocacy management agency. They specialize in obtaining pertinent information, distributing it to members and effectively stopping legislation that will negatively impact the mission of the organization. Before you hire such an agency, here are some key questions that you should have answered before entering into a contract.
Creating an organization, which not only fuels your passion, but others as well, is typically the number one goal of someone who wants to affect change.
Deciding whether you should keep your advocacy program in-house or looking to purchase an outsourced system is a major decision, so let's look at some questions you can ask to help determine the answer.
Whenever you have a concern about how a bill is progressing through the legislature or to voice your satisfaction at how your congressman voted on a particular issue, you may wonder how to contact your congressman. With all of the constraints they have on their time and the pressures of their office, they aren't always able to be available at the drop of a hat.