Civic Engagement and Advocacy Blog

Exemplary Nonprofit Engagement: American Red Cross

Posted by Erica Hatch on 8/1/14 8:22 AM

Who They Are and What They Do

The American Red Cross is a humanitarian organization that provides help to those in need. Whether in an emergency or during everyday struggles, the Red Cross aims to be there to help. Thousands of organization employees, volunteers, and donors work together to offer services for disaster relief, support of military families, education on health and safety, global humanitarian work, and blood drives.


5 Steps to Build Donor Loyalty Through Social Media

Posted by Gretchen Barry on 7/18/14 11:18 AM

Social Media Was Made for Nonprofits

We love it, and we hate it. But regardless of how you feel about social media at any given moment, it’s here to stay. The great news for nonprofits is that social media is custom made for your mission because it allows you to have a consistent and meaningful connection with your donors. There is no market more suited for a social media platform than the nonprofit industry. 


How to Use Social Media for Excellent Member Engagement

Posted by Erica Hatch on 6/26/14 8:27 AM

Nonprofits: the Unsung Heroes of the Business World


How Social Media Engagement Affects Member Retention

Posted by Carole Mahoney on 11/29/13 1:00 PM

What Are The Top 3 Reasons Why Members Join Your Association?

According to top association executives in the 2013 Membership Marketing Benchmark Report, the top 3 reasons why people join and participate in their groups and associations are:


Upcoming Advocacy Software Developments

Posted by Brent Willis on 9/27/13 1:00 PM

Pending releases coming to Votility for 2014

When I first founded Votility, I envisioned creating a platform that individuals could use to create grassroots lobbying and advocacy campaigns. By bringing the voice of the voter to the elected officials who serve them, we all become more civically engaged and help to build our respective communities.


How to Leverage Social Media Influencers for Grassroots Advocacy

Posted by Brent Willis on 6/7/13 8:00 AM

There is no question that social media platforms such as Facebook, Twitter, and LinkedIn have changed the way we communicate and share information.  Because of their widespread appeal and vast reach, they have become highly effective tools for grassroots advocacy on pending legislation. 


What #BostonStrong teaches us all about grassroots civic engagement.

Posted by Brent Willis on 4/21/13 8:15 PM

Thank you Boston.

For the first responders, whether they were restaurant workers, nurses, doctors, security, business owners, police, by-standers, and the runners themselves- thank you.


Where Organizations Should Focus Their Social Media Efforts in 2013

Posted by Brent Willis on 3/8/13 1:19 PM

If your organization is planning to increase your online presence in the coming year by using social media for member engagement purposes, then there are only four words you need to know: Facebook, LinkedIn, YouTube, and Twitter.  


Member Engagement Software vs. Facebook, Which is More Effective?

Posted by Brent Willis on 2/15/13 1:14 PM

The effectiveness of any organization can be measured by the speed and precision of its communication network.


Proof that Social Media Efforts Bring Success to Campaigns

Posted by Brent Willis on 2/11/13 7:10 AM

The past ten years have seen a great many changes to our national political landscape. From new technologies, to new communications tools, it has never been easier to become an active participant in the political process. Indeed, the 2008 campaign season was really the first time social media became an active player in the political fray and it has clearly proven its value since then.

Initially, social media was contrived as a platform to bring old friends together and allow new friends to stay in touch. However, it wasn't long before politicians, advocacy groups, and smart businesses discovered the vast power these platforms had. Within a very short time frame all of these began using social media for member engagement purposes that helped drive their objectives past the goal posts.