Civic Engagement and Advocacy Blog

The Engagement Link Between Community and Advocacy

Posted by Andy Steggles on 3/26/15 7:00 AM

Online community platforms and advocacy campaigns have one major component in common: engagement. There have been several studies showing positive correlations between engagement with an association’s online community and positive transactional outcomes.

Those who engage in the community are more likely to renew their membership, attend meetings, purchase products and recommend the organization to a friend. But what are the opportunities related to advocacy and promoting important legislative agendas?


How to "Out Advocate" Your Opposition

Posted by Brent Willis on 3/15/13 9:10 AM

As the political climate in the United States remains highly charged, there is absolutely no shortage of people who want to take part in the political process and use online advocacy software to contact their legislators.


5 Reasons Online Advocacy Software is Not a Good Fit

Posted by Brent Willis on 3/13/13 1:02 PM

It might seem counterintuitive for a company that designs and builds online advocacy software to write about all the reasons our software won't work for a business or an organization.


Top 5 Online Advocacy Tools

Posted by Brent Willis on 2/26/13 1:04 PM

Before taking a closer look at some of the best online advocacy tools currently available for advocacy purposes, let's take a closer look at just why these tools are of such importance for advocacy groups, trade associations, chambers of commerce and a whole range of other organizations.

Essentially, the key factors of successful advocacy are recruitment, education/ information on, retention of, and two-way communication with members. Invariably based on the formation of relationships - whether through inter-personal friendships or branded messages - these factors combine to fuel participation in the attempt to influence political/ policy decisions, fundraising efforts, volunteering campaigns and voting.

Employing online advocacy tools like social media networks; petition sites; RSS feeds, instant messaging and, of course, specifically designed advocacy software enables educated male or female members of the public to rally adequate support in order to influence local, state and even world-wide decisions/ policies.


How to Get Your 16 Year-Old Ready for Voting in 2015

Posted by Brent Willis on 2/19/13 10:51 AM

Getting your children to vote can be a challenging but rewarding task, especially because your efforts can help shape the future of your area.

If you're trying to bring children along and help them understand their unique obligation as a citizen of the United State of America, follow these ideas and learn how to get them involved.


New Technology Makes Contacting Your Congressman a Breeze!

Posted by Brent Willis on 2/7/13 8:30 AM

Throughout history, American citizens have joined together in interest groups - from advocacy groups through chambers of commerce to trade unions - to make their views, needs and ideas known to their respective elected officials. Their missions were aided by American politics' formal structure, as well as the informal traditions, the combination of which provides fertile grounds for such groups.

Groups are encouraged to form and subsequently empowered to publicly address and act upon issues of concern - which may involve laying out their positions to members of Congress - by a combination of factors.


Purchasing Advocacy Software vs. Building an In-House Advocacy Tool

Posted by Brent Willis on 1/17/13 10:35 AM

When running an organization today, you have to not only focus on growing your bottom-line, but keep tabs on federal, state and local legislation that affects how your organization operates.



How to Create Effective Action Alerts That Get Results

Posted by Brent Willis on 1/15/13 2:29 PM

The current political climate has highlighted the need for increased citizen involvement in the political process.

The sheer number of issues being legislated and the far-reaching impacts they have on our lives makes citizen involvement more important than ever. Unfortunately, most citizens don't feel that their voices will be heard, or their concerns fully considered when their legislators cast their ballots.


How to Evaluate an Online Member Engagement Tool

Posted by Brent Willis on 1/3/13 10:15 AM

When you sit down to evaluate a member engagement tool, remember these two things: it’s not about you and it’s all about you.  

A contradiction?  No. Without your members, none of your organization’s goals will be met, but without you, they’ll never get the information they need to take effective action towards those goals.  Your members need to know that you want more than membership dues or donations from them.  They need to know there is value by joining your organization.  Making sure your member engagement platform works equally well for them and for you will improve your organization’s visibility, image, reputation, and ultimately pay off in new members, retained members (the lifeblood of the organization) and even more impact.


5 Reasons to Use Online Advocacy

Posted by Brent Willis on 12/31/12 9:31 AM

Your organization has a problem. A piece of legislation is threatening to derail or significantly impact the mission of your group.