Civic Engagement and Advocacy Blog

Design a Grassroots Campaign That Really (Really!) Works

Posted by Erica Hatch on 9/19/14 11:06 AM

When you care deeply about a cause or desperately want to fix a problem, it is frustrating and demoralizing to watch your grassroots campaigns fizzle and fail to motivate action. When that happens, it’s not because your cause isn’t compelling. It’s because you haven’t taken all the steps you need to design a grassroots marketing strategy that really works. At Votility, we spend a lot of time thinking about what it takes to run a successful grassroots advocacy campaign. Here’s what we’ve learned: 

Large numbers and loud voices—not required!

A lot of people think that the success of a grassroots campaign rests on large numbers and loud voices. But it isn’t the amount of money or the number of members that make or break a grassroots campaign. It’s the design. If you start from the bottom, build a strong base, andgrow from there, you will be off to a great start. But how, exactly, do you design a grassroots campaign that really, really, works? Let me explain.


Exemplary Nonprofit Engagement: UNICEF

Posted by Erica Hatch on 8/22/14 9:30 AM

Who They Are and What They Do

The United Nations Children's Fund (UNICEF), was founded in 1946 for the purpose of providing emergency food and healthcare to children from countries directly affected by World War II. Today, UNICEF is an organization that focuses on the survival of children through a wide array of humanitarian actions, including protection of children and families and education of their situations. UNICEF also provides long-term humanitarian assistance to mothers in developing countries.


6 Indispensable Seth Godin Quotes for Nonprofit Advocacy

Posted by Jeff Ryan on 8/8/14 1:42 PM

When it comes to marketing, leadership and entrepreneurship, best selling author and enormously popular blogger Seth Godin is certainly brilliant and almost always spot on. (If you don’t subscribe to his blog, I highly recommend it.)

Seth Godin will be a keynote speaker at this year’s ACCE Conference in Cincinnati. I am certainly interested to hear what he will say. If you aren’t familiar with Seth’s work, here are a few memorable quotes from six of his 17 books covering the topics of how ideas spread, leadership and—most of all—making effective change in the world. Every one of them applies to creating more effective nonprofit advocacy.


Exemplary Nonprofit Engagement: The Nature Conservancy

Posted by Erica Hatch on 7/29/14 3:25 PM

Who They Are and What They Do

The Nature Conservancy is a charitable environmental organization that celebrates Earth Day every day of the year. The organization—made up of individuals, businesses, communities, government agencies, and others—is active in all fifty states in the U.S., and in thirty-five different countries. Its over 1 million members work to conserve land and water and make a lasting difference in protecting nature and life across the planet.


Exemplary Nonprofit Engagement: Water is Life

Posted by Erica Hatch on 7/15/14 1:34 PM

Who They Are and What They Do

The nonprofit organization Water is Lifeprovides clean water, as well as sanitation and hygiene programs, to schools and villages in need all over the world.