All summer I anxiously watched the ALS Ice Bucket Challenge go viral, wondering when it would reach me. Then it finally happened. I was nominated!
Insights from #ASAE14
Last week’s ASAE Annual Meeting was my first, and we were busy in Booth 809. I had over 50 conversations with association executives, and there were so many advocacy-related educational sessions that I would have had to clone myself to get to them all. Several themes emerged.
Nonprofit vs. For Purpose
The first thing that struck me was the theme I often hear at nonprofit conferences: “We are not nonprofit, we are for purpose." As someone who comes from the for-profit sales and marketing world, I see this as something that gives associations an advantage. This isn’t about widgets and stock prices, this is about people and purpose, and making the world a better place.
When it comes to marketing, leadership and entrepreneurship, best selling author and enormously popular blogger Seth Godin is certainly brilliant and almost always spot on. (If you don’t subscribe to his blog, I highly recommend it.)
Who They Are and What They Do
Safe Passage is based in Yarmouth, Maine. The organization works to bring education, opportunity, and hope to at-risk children and families who live in extreme poverty near the garbage dump in Guatemala City. The organization is made up of dedicated professionals, teachers, staff, sponsors, and volunteers from various countries all over the world. They help over 550 children that range anywhere from 2 to 21 years old.
Grassroots advocacy is key to your fundraising strategy
Most people do not like to consider themselves political advocates. The word “politics” evokes power, the influence of others and exerting control. As we all know, “with great power, comes great responsibility.” And for many nonprofit executives I talk to, they don’t want to get caught in that crossfire. However, trying to avoid politics is like trying to avoid the need for fundraising. No one wants to admit they have to do it—but the hidden truth is that they do if they want to fulfill their mission, purpose, and bring change that helps their communities evolve for the better.
Raising Money is Difficult
Fundraising is one of the greatest challenges of grassroots advocacy work. Dozens of factors affect donation rates and amounts, including:
Asking for donations can be a stressful process. Here are five helpful tips that will get your organization a step closer to reaching its fundraising goals:
Strike While the Iron is Hot for Fundraising
Asking the members of your non-profit for donations is a sensitive and consuming topic for many membership based organizations. No one really likes having to ask for money, but to continue your mission, every nonprofit knows that fundraising is essential.