Civic Engagement and Advocacy Blog

How Government Relations Can Increase Member Engagement

Posted by Carole Mahoney on 7/22/14 2:08 PM

Organizations that win with public policy initiatives seek first to understand, and then take a stand. Sounds simple, doesn’t it?

Most non-profit organizations do not have advocacy, or government relations, as the sole reason for their existence. They usually have a combination of education, communications, fundraising, and sometimes issue advocacy on behalf of their members. Regardless of the type of organization, there is an opportunity for nonprofits to connect people directly with their government.

Be a government relations microphone

+

Part 4- Transforming Government Relations into Non-Dues Revenue

Posted by Carole Mahoney on 10/4/13 3:24 PM

Promote Your Government Relations Programs To Create Community Value

The value of a government relations program for associations rests in the value that advocacy brings to the members of the community. Unless a specific piece of legislation effects them, most members will ignore advocacy until it is in their own backyard. 

+

Part 3- Transforming Government Relations into Non-Dues Revenue

Posted by Carole Mahoney on 9/6/13 1:45 PM

Government relations and grassroots advocacy is often seen as a cost center and resource drain more than it is used as a value-add for membership in a professional trade association, industry group, or a Chamber of Commerce. Unless your organization's single mission is advocacy, government relations and issue management is just one of the legs of the stool for you.

+

Part 2- Transforming Government Relations into Non-Dues Revenue

Posted by Brent Willis on 8/22/13 3:00 PM

In Part 1, I shared ideas from chambers of commerce on how they use government relations as a retention tool for members. This is an important first step to tranforming a cost into revenue, you must believe and educate your members on the importance of advocacy in their everyday lives.

+

Transforming Government Relations into Non-Dues Revenue

Posted by Brent Willis on 8/21/13 7:00 AM

A core mission of all chambers is to actively advocate for the business community. At least, that's what the majority perception is and as a chamber member myself, I know its what I think of FIRST when I think of why I'm a member of a local chamber.  The events, networking and cocktails are fine but I want to know that the chamber leadership is keeping me aware of pending and proposed legislation that impact my business, and thus, my paycheck and my family.  I hope chamber leadership realizes that their actions affect more than just me and my membership.

+