So, you want to get your members engaged in advocacy, do you? Well, there are some tricks of the trade you need to be aware of so your efforts don’t go in vain.
Being in the advocacy software business, we have customers, often donor / member-based organizations, who use our software to engage their members in grassroots advocacy—meaning, they want them to take some sort of action to help further a common cause. We have daily conversations about ‘best practices’ with the staff and leadership of these groups and the long and short of the story is: some get it and some don’t.
For those who have ears to hear, here are some Do's that will better ensure your advocacy success.