Is your organization looking for more revenue? Which one isn't, right?
The simple answer is, if you create more value, the organization will realize more donations. Sounds straight forward, doesn't it. Well, it can be...
Creating an online community to educate and engage people around specific topics always sounds like a great idea, until someone realizes how much work is involved. It can seem like a full time job, and in reality it is. From what tools to use, how to get people to join, and how to create an experience that get people to want to engage- it gets overwhelming fast.
It is the powerful perfect storm of frustration with gridlock, partisanship that has been fine tuned to the point of the parties marketing to themselves and dissatisfaction with the growing gap between the “haves” and the “have nots” . It has all given rise to a huge powerhouse of voters: the independents.
Who are the independents? True to the name, these are independently minded people who don’t believe everything they hear. They also believe that the two party system isn’t serving the greater good, that the political funding system is horribly broken and that the path to a better future is through consensus building and problem solving.
As the story goes, director Orson Welles spent hour upon hour in the editing booth trimming scenes from his epic film, Citizen Kane- only to find that the film he ultimately created bewildered his audiences more than bedazzled them.
Sometimes the easy part of grassroots advocacy is finding people who are passionate about your cause. Where many grassroots campaigns stumble is when you start to translate passion into action, and then action into a movement. Talk is easy, sustainable action requires planning, dedication, and discipline.
"We have enough lobbyists. We have enough politicians. We have enough special interests. We don’t have enough grassroots legislative advocacy."
This was a question asked on CNN this morning and one that echoes in the minds of many apathetic Americans. It has been a tense week in Washington and the tensions are starting to boil over. This is evident not only in the discussions that President Obama had at the G-20 Summit, but it is readily apparent here at home. This past week, Senator John McCain held a town hall in Phoenix and his constituents, who attended that meeting, sent him a very clear and unmistakable message: NO U.S. INVOLVEMENT IN SYRIA!
It was 50 years ago this week that Dr. Martin Luther King stood atop the steps of the Lincoln Memorial and told the world about his dream. It was a bold step for a man of such humble beginnings. Over the years, his dream has spread across this country, however, events within just the past few years have highlighted the reality that the dream is far from complete. In fact, it has highlighted some crucial component of successdul grassroots advocacy campaigns that many fail to understand.