How will you meet your 2015 fund raising goals?
Fund raising for nonprofits has fundamentally changed. It used to be that your non profit was funded by government grants, annual dues, a big annual meeting or end of year fund raising campaign.
In the past few years, leading nonprofit organizations have had an epiphany.They used to treat member retention and fundraising strategies as distinctly different disciplines (often developed and executed by different staff members). Now, they have come to recognize that focusing on, and dedicating resources to, an altogether different metric—member engagement—drives both retention and fundraising to whole new levels.
The reason for this is easy to grasp, yet most organizations are stuck in the "same way we've always done it mentality." If that's the case with your organization, please consider the following:
According to the Forbes Group:
"With the advent of more difficult economic times and the maturing of the more skeptical baby boomer population, it has become increasingly difficult to maintain the membership growth upon which the health of associations depend. The traditional, comfortable ways that associations have been run in recent decades are becoming less effective in ensuring steady, long-term membership growth. In the past, membership growth was produced by employing sales tactics, such as slogans, contests, giveaways and razzle-dazzle. The membership prospect of today and tomorrow requires a more sophisticated appeal."(Source: Membership Drives Need Sophisticated Appeal, Forbes Group, 2014)
If you aren't growing your membership, there are fewer members to retain. And you are asking more and more of that dwindling number. More frequent appeals certainly don't help. You need to change your fundraising strategy.