How One Nonprofit Organization Makes Dreams Come True Simply By Being Themselves
I recently had the honor of serving as a judge in the New Hampshire Creative Club’s 26th Annual Juried Exhibition. When we got to the video portion of the entries, there was one piece that clearly moved all of us. While some pieces had slicker production and professional voiceovers, it was the genuineness of the story and the way it was told that held us from beginning to end. And more important, it made us want to befriend the group that was behind this amazing success story.
The video was for the Children’s Hospital at Dartmouth (New Hampshire). What made this story so compelling was that it came from the heart and expressed the good work that the organization is doing, while never dipping into cliche.
It would be so easy for this (or any) organization to rely on the tried-and-true donor engagement strategy — the “problem," “solution," “money needed to fix it,” and “donate now” story we’ve all heard so many times before.
What elevated this piece over the rest is that it told the story from a refreshing and creative new angle. Using the storybook theme that was the theme of their annual fundraising event, they wove the tale of how the children’s hospital was founded by an incredibly gifted and generous man and how he inspired a whole kingdom of medical professionals and donors to create this place that works magic with hundreds of children and their families. We learn in a captivating way how this incredible hospital has made the community and the world better because of it.
Please take a few moments to watch this beautiful piece.