Civic Engagement and Advocacy Blog

Is Advocacy Playing a Bigger Role for Associations?

Posted by Carole Mahoney on 8/18/14 10:48 AM

Insights from #ASAE14

Last week’s ASAE Annual Meeting was my first, and we were busy in Booth 809. I had over 50 conversations with association executives, and  there were so many advocacy-related educational sessions that I would have had to clone myself to get to them all. Several themes emerged.

Nonprofit vs. For Purpose

The first thing that struck me was the theme I often hear at nonprofit conferences: “We are not nonprofit, we are for purpose." As someone who comes from the for-profit sales and marketing world, I see this as something that gives associations an advantage. This isn’t about widgets and stock prices, this is about people and purpose, and making the world a better place.