Before taking a closer look at some of the best online advocacy tools currently available for advocacy purposes, let's take a closer look at just why these tools are of such importance for advocacy groups, trade associations, chambers of commerce and a whole range of other organizations.
Essentially, the key factors of successful advocacy are recruitment, education/ information on, retention of, and two-way communication with members. Invariably based on the formation of relationships - whether through inter-personal friendships or branded messages - these factors combine to fuel participation in the attempt to influence political/ policy decisions, fundraising efforts, volunteering campaigns and voting.
Employing online advocacy tools like social media networks; petition sites; RSS feeds, instant messaging and, of course, specifically designed advocacy software enables educated male or female members of the public to rally adequate support in order to influence local, state and even world-wide decisions/ policies.