Is your organization looking for more revenue? Which one isn't, right?
The simple answer is, if you create more value, the organization will realize more donations. Sounds straight forward, doesn't it. Well, it can be...
How can your members know your organization is involved in advocacy and what advocacy actions to take unless you tell them? The answer is, they can't. That's why an advocacy marketing plan is critical to your grassroots advocacy efforts BEFORE you launch your advocacy campaigns.
So, you want to get your members engaged in advocacy, do you? Well, there are some tricks of the trade you need to be aware of so your efforts don’t go in vain.
Being in the advocacy software business, we have customers, often donor / member-based organizations, who use our software to engage their members in grassroots advocacy—meaning, they want them to take some sort of action to help further a common cause. We have daily conversations about ‘best practices’ with the staff and leadership of these groups and the long and short of the story is: some get it and some don’t.
For those who have ears to hear, here are some Do's that will better ensure your advocacy success.
Votility, Inc. and technology solutions partner, Association Technology Solutions (ATS), today announce the availability of the iMIS Bridge connecting the Votility Advocacy Platform and all versions of iMIS Association Management Software from 10.6 through 20.2. The bridge maximizes staff efficiency and allows for member advocacy action enabled by Votility to be tracked and analyzed in iMIS.
You love it when it’s all installed and working correctly, but could certainly dislike the process of getting to that point. It often means more demos, more research, hours of contemplating and analyzing, often with multiple team members whose schedules don't match up with yours, etc., etc… It can be frustrating and, if you're the point person making the decision, there can be a lot at stake, too. Even though the process can be all of these things, spending time asking the right questions and reaching the best conclusion for your organization is worth the time expended.
If you conduct advocacy and need your members to get involved in order to affect public policy, how can you effectively evaluate a technical solution?
Here are some broad points many will already understand:
So, the question is, "How do I evaluate the many options on the market and not make a critical mistake?" Well, there's good news and bad news. The bad news is that mistakes aren't usually revealed until after the license agreement is signed. The good news is that we're going to try and help you with some questions to ask prior to that agreement being signed, so everyone's on the same page. But, how to decide among different software platforms, especially if you don't have a technology-minded staff? We're going to try and help.
Before we get to the questions you should be asking, we need to examine the structure of your organization and how you make purchasing decisions. This often determines how you're buying in the first place.
Yes, nonprofits are often asked to do more with less. And arguably, they need to be smarter with their decision making than for-profit organizations, simply because they often don’t have the resources to pay for their mistakes.
With the stakes so high, many nonprofits are looking to work leaner and smarter than ever before. And many are counting on technology to help them succeed.
Many businesses face operational challenges due to legislation and regualtion on the local, state and national levels. These are policies that affect their buisness operations, for sure BUT, the can also affect their employees and their families, the heart of their businesses. At some level, we all know legislative issues are important to businesses who are looking to grow.... and what business isn’t?
But it is typically not until a regulation, law, or ordinance impedes that growth that most business owners start to see the need for grassroots advocacy and its importance to their bottom line.
1. Engaging members to take an advocacy action.
2. Managing a member knowledge base and,
3. Educating members on policy issues.
I am a millennial, and advocacy is certainly not something that I would say is important to me. However, I am just starting a new business, and starting to realize that things like taxes and other regulations could impact the way I start and run that business. But I am busy enough, and it seems like something that is really far off. And even if it were something that was going to happen tomorrow, I am not sure I would feel that my email or phone call is really going to make the difference to a legislator that I didn’t even vote for.